Logo Ananlysis
Our teams goal with 'The Sanctuary' logo was that it was simple and seemingly innocent. The use of the colours black and white were carefully thought out to represent "The Sanctuary('s)" no nonsense 'black and white' policy.
Inspiration
We used several different logos for our inspiration. The first logo was our main inspiration because we liked how clear and simple it was. The second logo inspired us because of the use of symbolism. Finally the 'Jaguar' logo inspired us because even without the brand name titled below it, is is still recognisable. Our goal was for the 'Sanctuary' logo to be simple, clear and effective. It needed to represent exactly what it stood for and that is what we feel like we have achieved.